Advertising in our promotional magazines and e-commerce
Here you find all information about advertising in Martin & Servera’s promotional magazines: Smak & inspiration, Dryck & bar, Sommargäster, Julbordet, Färskvaror, Lunchbladet, Kök & matsal, Café & konditori and Den goda måltiden.
Digital campaigns
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E-commerce and Website
Digital advertising is a strong tool for you as a supplier to easily reach Martin & Servera's customers, build a brand or create interest in a specific category or product. Customers are reached at the moment of purchase, with unique opportunities to impact and create additional sales. Advertising information, 2025
Färskvaror och Lunchbladet (Perishables and the Lunch Sheet)
Färskvaror consists of 16 pages and contains a unique combination of inspiring information about meat, meat products, fish, poultry and vegetable protein. Färskvaror is published 6 times per year covering about 10,000 customers all over the country. Lunchbladet is a digital campaign focusing on attractive prices for canteens and restaurants specializing in serving lunches. Färskvaror targets private restaurants and provides inspiring information and news about our producers, knowledge in the restaurant business, and promotional products.
Färskvaror and Lunchbladet are effective tools for strengthening the position of Martin & Servera as an expert in this segment. Färskvaror and Lunchbladet are also available for download on our website and the target group can find all current promotional offers in our e-commerce.
Kök & matsal is a campaign magazine focusing on restaurant equipment and non food. It is published 2 times per year and reaches approximately 16,000 customers all over the country. The magazine consists of 40 pages and contains a mix of inspiration, reportages, news, knowledge, sustainability and attractive offers. In the magazine, the reader can access both customer and supplier reportages as well as ads with and without promotional prices.
Kök & Matsal creates awareness of our wide assortment in the equipment and non-food segment and it is an important sales tool for the sales department. Kök & matsal is available for download on our website, and all current promotional products are presented in our e-commerce.
Sommargäster and Vintergäster (Summer guests and Winter guests)
The promotional magazines Sommargäster and Vintergäster reach approximately 16,000 customers and are aimed at privately owned summer and winter restaurants. The publications are distributed by mail to private and chain customers, and digitally to 6,000 public sector clients. The magazines feature advertisements without promotional prices, as well as campaign articles with prices. Sommargäster and Vintergäster help drive sales and increase customer profitability. Sommargäster is also used at spring customer events and by the sales team ahead of the summer season. Advertising information 2026
Smak & Inspiration magazine is published 2 times per year and covers about 16,000 customers all over the country. The purpose is to create interest and act as a window for news and trends, and at the same time increase sales of products that are of high demand. The content of the magazine is a unique combination of inspiration, supplyer’s reportages and advertisements, sustainable food products, knowledge in the industry and promotional products.
Smak & Inspiration is available for download on our website, and all current promotional products can be found in our e-commerce.
Dryck & Bar is published twice a year and reaches around 5,000 private customers with a serving license across the country. The number of pages varies, and the content is a mix of inspiration, seasonal news for bar and wine menus, as well as promotional articles. With Dryck & Bar, we drive sales and generate interest in new products within the beverage segment. Advertising information 2026
Den goda måltiden is a printed magazine aimed at our customers working with food in healthcare, schools, and care services—approximately 6,000 customers. The magazine features inspiring stories from customers, with a focus on sustainability, the joy of food, and knowledge sharing. Den goda måltiden also highlights promotional articles targeted at our customers in the public sector. Advertising information 2026
Café & konditori is a digital campaign site. We focus on inspiration and news, and of course promotional items according to season and holidays. The inspiration is based on themes such as Easter, Halloween and Christmas, with associated custom articles. Café & konditori reaches approximately 3,400 customers. Advertising information 2026
By advertising in our digital newsletter Dryckesnytt, you reach our customers with a serving license and an interest in beverages directly. Advertising offers you opportunities for varied content in our e-commerce, such as drink recipes, product exposure, or a dedicated landing page with highly flexible content options. Four newsletters are targeted at customers with a serving license, reaching approximately 4,800 subscribers. The other two general newsletters reach all customers, or about 10,000 subscribers.
This option is a perfect way for you as a supplier to quickly reach Martin & Servera’s customers with your new products. We offer two different launch options for product news: News Exposure and News Program. Each option includes different types of activation and visibility in our various channels.
The promotional magazine Julbordet reaches a total of approximately 16,000 customers and is aimed at private restaurants offering Christmas buffets. Julbordet is mailed to all customers. The publication is used at customer events, trade fairs, and by the sales team ahead of the Christmas season, helping to drive sales and increase customer profitability.
Digital advertising via recipes in our Recipe Bank is a perfect way for you as a supplier to quickly reach Martin & Servera’s customers—private, chain, and public sector clients. Your recipe is featured in a selected themed campaign during the period. You reach customers at the moment of purchase, with great opportunities to influence, inspire, and drive additional sales.
Brand advertising offers you as a supplier the opportunity to market products, new launches, or to position yourselves—or a specific brand—on a dedicated landing page. This advertising option is highly flexible: inspire with a variety of great recipes and content, or build your brand with engaging text, images, and video.
Theme campaigns are digital campaigns where products are featured within a relevant seasonal theme, together with inspiration and recipes. It’s a perfect way for you as a supplier to quickly reach all Martin & Servera’s customers—private, chain, and public sector clients. You reach customers at the moment of purchase, with great opportunities to influence and drive additional sales. Theme campaigns are a simple and inspiring way to reach customers directly within our e-commerce platform.
Our special campaigns focus on various festive days and food holidays throughout the year. The campaigns receive high visibility across our digital channels - always close to the point of purchase. Inspiration, such as tips and recipes, complements the activated campaign articles for each campaign. Everything is designed to inspire and drive sales around popular holidays and special food days.
Product images, marketing message & safety data sheet
High quality product images and accurate product data at Martin & Servrera is essential for listing and our joint sales. Once you have submitted an article via Dabas, Validoo or Excel VCD with us as the recipient, it is time to send in the product image.
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